Fitbit acquires FitStar to present flexible and effective fitness programs


Fitbit Surge

In the fitness wearable category the name Fitbit is widely recognized for its vast offerings of hardware and software which are specifically designed to help consumers keep track of their activity levels. As the company rightly claims ‘there is a Fitbit product for everyone’, one can browse through their wide category of One, Zap, Flex or Charge to find the best fit for itself.

As per latest news, this well-known wearable maker has now acquired FitStar, one of the largest fitness apps platform, so that buyers can enjoy personalized video-based exercise experiences right from their mobile devices! Today’s Fitbit blog post has made this exciting announcement by stating that they are indeed thrilled to broaden their platform by adding these services which will help provide even more motivation and encouragement to their buyers.

FitStar is already a recognized name in the field of personal trainer and yoga apps. Their apps are highly rated in the market because of FitStar’s offer of tailored exercise programs designed to meet each client needs. FitStar has partnered with some familiar names like football legend Tony Gonzalez and yoga expert Tara Stiles in the fitness experts category.

The acquisition opens up new avenues for FitStar members enabling them to seamlessly publish their FitStar workouts into Fitbit. This way they can show their personal training or yoga sessions that have impacted their overall health, which would surely act as a source of information and encouragement for other members.

Fitbit has planned to initiate a system so that its users can set up a FitStar account using the Fitbit account login only. More interesting advancements are in the pipeline as it plans to allow Fitbit users who use a Fitbit tracker equipped with the Charge HR or Surge, to track their heart rate trends during workouts, while logging in with FitStar.

It should be mentioned in this regard that Fitbit is one of the oldest and most popular fitness trackers which perhaps reached its peak in 2013, accounting for 50 percent of all wearable bands sold that year. However, Fitbit’s success prompted many companies to come forward. Over last 2 years the market experienced an influx of fitness tracking gadgets from companies like Jawbone, Garmin, Misfit, Mio and even Microsoft.

Needless to say this growing competition affected Fitbit’s market share to certain extent which prompted the company to turn its attention towards yet-to-be explored segments. Thus Fitbit’s decision to acquire FitStar seems quite a logical progression as the company felt the need to provide its customers with more practical applications and help them stay fit.

The acquisition seems like a win-win situation for both companies. On one hand Fitbit gets an entry into the expanding online fitness instruction segment. Simultaneously FitStar is provided with more resources so that it can continue producing instructional videos. This development has greater significance as it would help the company stand taller against ‘dumb trackers’.

Market watchers feel that the acquisition will have a positive impact on Fitbit’s IPO, scheduled to be held later this year. Another section feels that this development is Fitbit’s way of creating defense against the Apple Watch, slated for April release.

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